carr nicholas the shallows how the internet is changing the way we think read and remember
Carr Nicholas The Shallows. How the Internet Is Changing the Way We Think, Read and Remember
In this ground-breaking and compelling book, Nicholas Carr argues that not since Gutenberg invented printing has humanity been exposed to such a mind-altering technology. The Shallows draws on the latest research to show that the Net is literally re-wiring our brains inducing only superficial understanding. As a consequence there are profound changes in the way we live and communicate, remember and socialise - even in our very conception of ourselves. By moving from the depths of thought to the shallows of distraction, the web, it seems, is actually fostering ignorance. The Shallows is not a manifesto for luddites, nor does it seek to turn back the clock. Rather it is a revelatory reminder of how far the Internet has become enmeshed in our daily existence and is affecting the way we think. This landmark book compels us all to look anew at our dependence on this all-pervasive technology. This 10th-anniversary edition includes a new afterword that brings the story up to date, with a deep examination of the cognitive and behavioural effects of smartphones and social media.
2496 Руб.
King S. Needful Things / (new cover) (мягк). King S. (Центрком)
From the Internet and e-commerce to contract work and globalization, the way we work and communicate is changing constantly. Still, one essential fact remains: We must pay attention to the little things — the details that demonstrate that we know how to c ... .
2966 Руб.
King S. Needful Things / (new cover) (мягк). King S. (Центрком)
From the Internet and e-commerce to contract work and globalization, the way we work and communicate is changing constantly. Still, one essential fact remains: We must pay attention to the little things — the details that demonstrate that we know how to c ... .
2966 Руб.
Magrath Victoria The New Fashion Rules. Inthefrow
The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape. Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently. These are The New Fashion Rules.
3833 Руб.
Higgins E. We Are Bellingcat. An Intelligence Agency for the People
How did a collective of self-taught internet sleuths end up solving some of the biggest crimes of our time? Bellingcat, the home-grown investigative unit, is redefining the way we think about news, politics and the digital future. Here, their founder...
790 Руб.
Higgins E. We Are Bellingcat. An Intelligence Agency for the People
How did a collective of self-taught internet sleuths end up solving some of the biggest crimes of our time? Bellingcat, the home-grown investigative unit, is redefining the way we think about news, politics and the digital future. Here, their founder...
790 Руб.
Tolentino J. Trick Mirror: Reflections on Self-Delusion
What happens to our behaviour when we live most of our lives online? What does it mean to "always be optimising"? And what is it about scams and the millennial generation? Offering nuanced and witty reflections on feminism, reality TV, the internet, drugs, identity and more, Trick Mirror is a multifaceted, thought-provoking and entertaining response to our zeitgeist - a must-read for anyone interested in the way we live and think today.
1029 Руб.
Tolentino J. Trick Mirror: Reflections on Self-Delusion
What happens to our behaviour when we live most of our lives online? What does it mean to "always be optimising"? And what is it about scams and the millennial generation? Offering nuanced and witty reflections on feminism, reality TV, the internet, drugs, identity and more, Trick Mirror is a multifaceted, thought-provoking and entertaining response to our zeitgeist - a must-read for anyone interested in the way we live and think today.
1029 Руб.
McCulloch Gretchen Because Internet. Understanding the New Rules of Language
Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
1423 Руб.
Wiking Meik The Art of Making Memories. How to Create and Remember Happy Moments
The third book from the CEO of the Happiness Research Institute and internationally bestselling author of The Little Book of Hygge, Meik Wiking. Why is it that a piece of music, a smell, a taste can take us back to something we had forgotten? How is it that we remember our first kiss in detail, but barely remember anything of a fortnight's holiday from five years ago? Memories are the cornerstones of our identity, shaping who we are, how we act, and how we feel. But how do we make and keep the memories that bring us lasting joy? Happiness expert Meik Wiking has the answers. In The Art of Making Memories he brings together his extensive research drawn from the world's biggest study on happy memories (which involved 1000 people from 75 countries), conducted at the Happiness Research Institute, along with data and diaries, interviews, global surveys and studies, and real-life behavioural science and happiness experiments, to explain the nuances of nostalgia, the different ways we form memories around our experiences, and how we can become better at recalling them. Written in Meik's warm and funny trademark style, filled with infographics, illustrations, and photographs, and featuring "Happy Memory Tips", The Art of Making Memoriesis a life-affirming read which show you it's easier than you think to make your life unforgettable.
3101 Руб.
Tolentino Jia Trick Mirror. Reflections on Self-Delusion
A Times book of the year A Guardian book of the year 'Magnificent'The Times 'Dazzling' New Statesman 'It filled me with hope' Zadie Smith What happens to our behaviour when we live most of our lives online? What does it mean to 'always be optimising'? And what is it about scams and the millennial generation? Offering nuanced and witty reflections on feminism, reality TV, the internet, drugs, identity and more, Trick Mirror is a multifaceted, thought-provoking and entertaining response to our zeitgeist - a must-read for anyone interested in the way we live and think today.
1123 Руб.
Klein Naomi This Changes Everything
Naomi Klein, author of the #1 international bestsellers, The Shock Doctrine and No Logo, returns with This Changes Everything, a must-read on how the climate crisis needs to spur transformational political change Forget everything you think you know about global warming. It's not about carbon - it's about capitalism. The good news is that we can seize this existential crisis to transform our failed economic system and build something radically better. In her most provocative book yet, Naomi Klein, author of the global bestsellers The Shock Doctrine and No Logo, tackles the most profound threat humanity has ever faced: the war our economic model is waging against life on earth. Klein exposes the myths that are clouding the climate debate. You have been told the market will save us, when in fact the addiction to profit and growth is digging us in deeper every day. You have been told it's impossible to get off fossil fuels when in fact we know exactly how to do it - it just requires breaking every rule in the "free-market" playbook: reining in corporate power, rebuilding local economies and reclaiming our democracies. You have also been told that humanity is too greedy and selfish to rise to this challenge. In fact, all around the world, the fight back for the next economy is already succeeding in ways both surprising and inspiring. Climate change, Klein argues, is a civilizational wake-up call, a powerful message delivered in the language of fires, floods, storms, and droughts. Confronting it is no longer about changing the light bulbs. It's about changing the world - before the world changes so drastically that no one is safe. Either we leap - or we sink. Once a decade, Naomi Klein writes a book that redefines its era. No Logo did so for globalization. The Shock Doctrine changed the way we think about austerity. This Changes Everything is about to upend the debate about the stormy era already upon us.
3450 Руб.
Schwab Klaus, Davis Nicholas Shaping the Future of the Fourth Industrial Revolution. A guide to building a better world
World Economic Forum Founder and Executive Chairman Klaus Schwab offers a practical companion and field guide to his previous book, The Fourth Industrial Revolution. Today, technology is changing everything-how we relate to one another, the way we work, how our economies and governments function, and even what it means to be human. Incredible advances-from cryptocurrencies to AI to the internet of things-are already transforming society in unprecedented ways. But the Fourth Industrial Revolution is still in its infancy, says Schwab, and at a time of such tremendous uncertainty and change, it's our actions that will determine the trajectory the future will take. Drawing on contributions from 200 top experts in fields ranging from machine learning to geo-engineering to nanotechnology, to data ethics, Schwab equips readers with the practical tools to leverage the technologies of the future to leave the world better, safer, and more resilient than we found it.
3631 Руб.
McCulloch Gretchen Because Internet. Understanding how language is changing
Have you ever puzzled over how to punctuate a text message? Wondered where memes came from? Fret no more: Because Internet is the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. 'McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.' New York Times
2863 Руб.
Fletcher Tom The Naked Diplomat. Understanding Power and Politics in the Digital Age
Who will be in power in the 21st century? Governments? Big business? Internet titans? And how do we influence the future? Digital technology is changing power at a faster rate than any time in history. Distrust and inequality are fuelling political and economic uncertainty. The scaffolding built around the global order is fragile, and the checks and balances created over centuries to protect liberty are being tested, maybe to destruction. Tom Fletcher, the youngest senior British ambassador for two hundred years, considers how we - as governments, businesses, individuals - can survive and thrive in the twenty first century. And how we can ensure that technology can make it easier of citizens truly to take back control. Previously published as Naked Diplomacy.
1981 Руб.
Sacks O. The River of Consciousness
In his previous books, Oliver Sacks had addressed questions of the brain and mind through the lens of case histories of individuals with neurological disorders. Recently, however, he had been reflecting on his experiences with such patients in the context of a lifetime of medical practice, and in light of recent neuroscientific evidence and theories. The River of Consciousness will be a broader and more direct look at how the brain and mind work, as always, incorporating Sacks’ rich historical and personal context. Advances in neuroscience have revolutionized our ability to visualize the brain in action. For the first time we are able to close the gap between the philosophical questions which have consumed the world’s thinkers since the eighteenth century and the true physiological basis of perception and consciousness. In The River of Consciousness, Sacks will examine questions of memory, time, and consciousness. How do we think, how do we remember? Do different individuals have different speeds or ways of thinking? Is memory reliable? How do the neural correlates of memory differ for true memories and false memories? How do we construct our sense of time, our visual world? What is consciousness, neurologically speaking? And most importantly, what is creativity? Sacks completed the research for this book before he died, and with instructions on how it was to be put together. This is a remarkable culmination of a lifetime’s research into the way the brain works.
1106 Руб.