mcculloch gretchen because internet understanding the new rules of language
McCulloch Gretchen Because Internet. Understanding the New Rules of Language
Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
1423 Руб.
McCulloch Gretchen Because Internet. Understanding how language is changing
Have you ever puzzled over how to punctuate a text message? Wondered where memes came from? Fret no more: Because Internet is the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. 'McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.' New York Times
2863 Руб.
Magrath Victoria The New Fashion Rules. Inthefrow
The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape. Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently. These are The New Fashion Rules.
3833 Руб.
Aitchison Jean Language Change. Progress or Decay?
How and why do languages change? Where does the evidence of language change come from? How do languages begin and end? This introduction to language change explores these and other questions, considering changes through time. The central theme of this book is whether language change is a symptom of progress or decay. This book will show you why it is neither, and that understanding the factors surrounding how language change occurs is essential to understanding why it happens. This updated edition remains non-technical and accessible to readers with no previous knowledge of linguistics. Improved learning features, including introductions outlining the topics to be covered and questions and essay suggestions for students to practise what they have learnt and test their understanding. Includes new sections on text messaging and netspeak, as well as extra information about the complaints tradition, polysemy (multiple meanings) and language death. Updated references for those who want to read more of the latest research. Fourth edition.
5758 Руб.
Thornbury Scott The New A–Z of ELT
A new edition of Scott Thornbury’s definitive practical guide to ELT, which teachers and teacher trainers of all levels of experience have found indispensable. Revised and restructured to take the latest developments in language learning into account, The New A–Z of ELT defines and explains essential language teaching concepts and terminology from different fields. The alphabetically-arranged entries provide concise summaries of the major issues in ELT, debates associated with each concept and their practical implications. Key features Covers all the key terms used in ELT, including explanations of common acronyms. Describes language teaching techniques, methods and theories, as well as ways to teach common language points. Includes cross references to interrelated concepts, an index and further reading. The flexible format provides the right amount of support to both new and more experienced teachers, helping them gain a wider-ranging understanding of topics. Mapped to the Eaquals Teacher Training and Development Framework, phases 1-3.
7904 Руб.
English for Everyone. Practice Book Level 4 Advanced. A Complete Self-Study Programme
Our Practice Book (Level 4) offers great exercises and examples to introduce English at an advanced stage including key language skills, grammar, and vocabulary. Build your confidence and fluency of conversational English. English for Everyone uses visual teaching methods to introduce practical English usage, reinforced through a variety of exercises and examples in our Practice Book (Level 4). The Level 4 Practice Book challenges your English experience with topical content covering family life, careers and business, news and media, and even laws, rules, and regulations. As well as continuing to improve your vocabulary, grammar, and punctuation to an advanced level with comprehensive guidance. When used alongside our Course Book (Level 4), this workbook is ideal for English test preparations or ESL lesson plans. Whether you are looking for ESL teaching resources, or a structured programme for adults to learn English as a second language, the English for Everyone Practice Books provide practice questions and exercises focusing on: - Grammar: Applying new language rules into different contexts with visual breakdowns of English grammar in use - Vocabulary: Cement understanding of key English vocabulary with visual cues to help understand the exercises - Reading: Examine target language topics in real-life English examples to support effective English language learning - Writing: Improve core understanding of English by producing written passages of English text - Listening: Test understanding of spoken English with extensive English-speaking audio materials integrated into every unit (All supplementary audio is available on the DK English for Everyone website and IOS/Android App). - Speaking: ESL learners can practice and compare spoken English with our free online audio resources The English for Everyone Level 4 resources cover the advanced skills and topics required for all major global English-language exams and reference frameworks including: - CEFR: upper B2 - C1 - TOEFL (test paper): 520-580 - TOEFL (computer-based test): 200-240 - TOEFL (online test): 70-95 - IELTS: 5.5-7 - TOEIC: 850-900 English for Everyone is a series of guides and practice books that supports English learning for adults from a beginner level, to intermediate, and advanced practical English. Offering an easy-to-follow format that offers guidance for both teaching English as a foreign language, and a self-study approach with resources available to improve English speaking, reading and writing.
2058 Руб.
Booth Thomas English for Everyone. Practice Book Level 1 Beginner. A Complete Self-Study Programme
Our Practice Book (Level 1) offers great exercises and examples to introduce English for beginners including key language skills, grammar, and vocabulary. English for Everyone uses visual teaching methods to introduce practical English usage, reinforced through a variety of exercises and examples in our Practice Book (Level 1). The Level 1 Practice Book helps you to develop the foundations for the English language, from introducing yourself and talking about your home, city, and hobbies, to expanding your vocabulary, and understanding grammar and punctuation. When used alongside our Course Book (Level 1), this workbook is ideal for English test preparations or ESL lesson plans. Whether you are looking for ESL teaching resources, or a structured programme for adults to learn English as a second language, the English for Everyone Practice Books provide practice questions and exercises focusing on: - Grammar: Applying new language rules into different contexts with visual breakdowns of English grammar in use - Vocabulary: Cement understanding of key English vocabulary with visual cues to help understand the exercises - Reading: Examine target language topics in real-life English examples to support effective English language learning - Writing: Improve core understanding of English by producing written passages of English text - Listening: Test understanding of spoken English with extensive English-speaking audio materials integrated into every unit (All supplementary audio is available on the DK English for Everyone website and IOS/Android App). - Speaking: ESL learners can practice and compare spoken English with our free online audio resources The English for Everyone Level 1 resources cover the skills and topics required for all major global English-language exams and reference frameworks including: - CEFR: A1 - TOEFL (test paper): 0-250 - TOEFL (computer-based test): 0-30 - TOEFL (online test): 0-10 - IELTS: 0-2.5 - TOEIC: 0-200 English for Everyone is a series of guides and practice books that supports English learning for adults from a beginner level, to intermediate, and advanced practical English. Offering an easy-to-follow format that offers guidance for both teaching English as a foreign language, and a self-study approach with resources available to improve English speaking, reading and writing.
2176 Руб.
Hastings Reed, Meyer Erin No Rules Rules. Level 4
Reed Hastings started Netflix with Marc Randolph in 1997. Their company has completely changed how we watch TV and films. In this book, Reed explains the secret to the company's success and how at Netflix, there really are NO rules. Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online. Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content. The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers' story comprehension and develop vocabulary. No Rules Rules, a Level 4 Reader, is A2+ in the CEFR framework. The text is made up of sentences with up to three clauses, introducing more complex uses of present perfect simple, passives, phrasal verbs and simple relative clauses. It is well supported by illustrations, which appear regularly. Story word count 11000-14000 Adapted by Catrin Morris
1668 Руб.
Evans Virginia, Gray Elizabeth Set Sail-1. Activity Book. Рабочая тетрадь
Set Sail! Is a two-level course for teaching English at early primary levels. Young learners will be captivated by the adventures of Lulu, Larry and their pet chimp, Chuckles. Set Sail! Takes pupils on a journey into the English language leading them gently into the practice of all four-skills, starting with pre-reading and pre-writing activities progressing on to more demanding tasks designed to fully equip young learners with the skills to communicate in the target language. Set Sail! 1 puts emphasis on listening and speaking whilst also providing pre-reading and pre-writing activities to introduce young learners to the new language. It comprises six themes of eight pages. Each theme recycles the language taught in the previous themes, extending the pupils' understanding of the English language.
384 Руб.
Booth Thomas English for Everyone. Practice Book Level 2 Beginner. A Complete Self-Study Programme
Our Practice Book (Level 2) offers great exercises and examples to introduce English for beginners including key language skills, grammar, and vocabulary. English for Everyone uses visual teaching methods to introduce practical English usage, reinforced through a variety of exercises and examples in our Practice Book (Level 2). The Level 2 Practice Book helps you to expand your English conversational topics, from explaining emotions, health, and routines, to discussing holidays and seasons, and telling stories in the past tense. Whilst continuing to expand your vocabulary, and understanding of grammar and punctuation with comprehensive guidance. When used alongside our Course Book (Level 2), this workbook is ideal for English test preparations or ESL lesson plans. Whether you are looking for ESL teaching resources, or a structured programme for adults to learn English as a second language, the English for Everyone Practice Books provide practice questions and exercises focusing on: - Grammar: Applying new language rules into different contexts with visual breakdowns of English grammar in use - Vocabulary: Cement understanding of key English vocabulary with visual cues to help understand the exercises - Reading: Examine target language topics in real-life English examples to support effective English language learning - Writing: Improve core understanding of English by producing written passages of English text - Listening: Test understanding of spoken English with extensive English-speaking audio materials integrated into every unit (All supplementary audio is available on the DK English for Everyone website and IOS/Android App). - Speaking: ESL learners can practice and compare spoken English with our free online audio resources The English for Everyone Level 2 resources cover the skills and topics required for all major global English-language exams and reference frameworks including: - CEFR: A2 - TOEFL (test paper): 250-340 - TOEFL (computer-based test): 30-60 - TOEFL (online test): 10-20 - IELTS: 2.5-3.5 - TOEIC: 200-500 English for Everyone is a series of guides and practice books that supports English learning for adults from a beginner level, to intermediate, and advanced practical English. Offering an easy-to-follow format that offers guidance for both teaching English as a foreign language, and a self-study approach with resources available to improve English speaking, reading and writing.
1595 Руб.
Cobuild Phrasal Verbs Dictionary
This new edition of the Collins Cobuild Phrasal Verbs Dictionary offers comprehensive and up-to-date coverage of the most important phrasal verbs in English. Collins Cobuild Phrasal Verbs Dictionary gives learners of English detailed help with this often tricky area of the English language. Revised and updated to reflect changes in the English language, this new edition provides learners with detailed information on phrasal verbs in a language that is easy to understand. With new phrasal verbs and updated examples from the Collins Corpus, this edition is packed with information on how phrasal verbs work, what they mean and how to use them. The dictionary also includes an index of 200 single-word verbs and their phrasal verb equivalents, plus information on when you should use a single-word verb (for example, in academic writing) and when a phrasal verb would be more appropriate (for example, during an informal conversation with a friend). There are also collocations boxes, which provide students with the language they need to build natural-sounding sentences in English. There is also a self-study exercise section at the back of the book so that students can practise and consolidate what they have learnt. The particles index provides students with in-depth information on what particles mean, boosting their vocabulary and understanding of the language. As with all Cobuild products, the Collins Corpus provides thousands of examples of real English, showing words in context and providing essential guidance on usage. Attractively presented, the Collins Cobuild Phrasal Verbs Dictionary is invaluable for all learners of English wishing to gain a fuller understanding of phrasal verbs and use them more effectively.
2434 Руб.
Richards Jack C. Key Issues in Language Teaching
A comprehensive and extensively researched overview of key issues in language teaching today. This essential text for English language teachers surveys a broad range of core topics that are important in understanding contemporary approaches to teaching English as a second or international language, and which form the content of many professional development courses for language teachers. A wide range of issues is examined, including a consideration of the nature of English in the world, the way the English teaching profession works, the development of teaching methods, the nature of classroom teaching, teaching the four skills, teaching the language system, and elements of a language program.
13303 Руб.
Thornbury Scott Beyond the Sentence
Beyond the Sentence describes the features and functions of different types of texts and shows how to incorporate them into language teaching. It examines what makes spoken and written text coherent and shows how an understanding of this can help students deal with the language needs of work, study and exams. It also provides practical activities that can be used in the classroom to help students work with texts. - Provides a straightforward introduction to discourse and text analysis. - Suggests ways to evaluate and use learners'texts in more constructive ways. - Contains a wide range of practical ideas and photocopiable tasks that are ready to use in the classroom. Scott Thornbury teaches on the on-line MA TESOL program at the New School, New York. He has also taught and trained in Spain (where he lives), Egypt, the UK and in his native New Zealand. He has written a number of prize-winning books on grammar and methodology. His present interests include discourse and corpus analysis, classroom interaction, second language emergence and critical pedagogy.
8695 Руб.
Northcott Richard Oxford Read and Discover. Level 2. Cities
New non-fiction graded readers for primary - 8-year-olds and up. Cross-curricular topics and colour photos make learning English through other subjects exciting. Two new levels for younger or lower-level students. These motivating non-fiction readers are rich in content and beautifully illustrated. Fascinating information in carefully graded language appeals to a broad range of students and supports English across the curriculum, making the series perfect for CLIL (Content and Language Integrated Learning). Stunning colour photos, maps, diagrams and charts support understanding, while activities and projects develop language and critical thinking skills. Wide range of cross-curricular topics in graded English Attractive photos, charts and diagrams help understanding In every book: activities and projects for language and learning skills Flexible design allows both free reading and supported reading Picture Dictionary (levels 3 and 4) and Glossary (levels 5 and 6) offer extra support Audio in both American and British English Excellent teacher materials Fiction partner: In the Big City
1801 Руб.
Nation I.S.P. Learning Vocabulary in Another Language
Vocabulary is now well recognized as an important focus in language teaching and learning. Now in its third edition, this book provides an engaging, authoritative guide to the teaching and learning of vocabulary in another language. It contains descriptions of numerous vocabulary learning strategies, which are supported by reference to experimental research, case studies, and teaching experience. It also describes what vocabulary learners need to know to be effective language users. This new edition has been updated to incorporate the wealth of research that has come out of the past decade. It also includes a new chapter on out of-classroom learning, which explores the effect of the Internet and electronic resources on learning. This vital resource for all vocabulary researchers shows that by taking a systematic approach to vocabulary learning, teachers can make the best use of class time and help learners get the best return for their learning effort. Covers over one hundred years of research on vocabulary and critically assesses what we know and what we need to know about the field Based around a small set of well-supported principles of learning Revised and updated, including a new chapter on out-of-class learning
10777 Руб.
English for Everyone. Practice Book. Level 3. Intermediate
Our Practice Book (Level 3) offers great exercises and examples to introduce English at an intermediate stage including key language skills, grammar, and vocabulary. English for Everyone uses visual teaching methods to introduce practical English usage, reinforced through a variety of exercises and examples in our Practice Book (Level 3). The Level 3 Practice Book helps you to expand your English conversational topics by increasing the detail around your interests, life stories, and achievements, as well as being able to give instructions, advice, or solutions to problems. Improve your vocabulary, grammar, and punctuation to an intermediate level with comprehensive guidance. When used alongside our Course Book (Level 3), this workbook is ideal for English test preparations or ESL lesson plans. Whether you are looking for ESL teaching resources, or a structured programme for adults to learn English as a second language, the English for Everyone Practice Books provide practice questions and exercises focusing on: - Grammar: Applying new language rules into different contexts with visual breakdowns of English grammar in use - Vocabulary: Cement understanding of key English vocabulary with visual cues to help understand the exercises - Reading: Examine target language topics in real-life English examples to support effective English language learning - Writing: Improve core understanding of English by producing written passages of English text - Listening: Test understanding of spoken English with extensive English-speaking audio materials integrated into every unit (All supplementary audio is available on the DK English for Everyone website and IOS/Android App). - Speaking: ESL learners can practice and compare spoken English with our free online audio resources The English for Everyone Level 3 resources cover the skills and topics required for all major global English-language exams and reference frameworks including: - CEFR: B1 - lower B2 - TOEFL (test paper): 340-520 - TOEFL (computer-based test): 60-200 - TOEFL (online test): 20-70 - IELTS: 3.5-5.5 - TOEIC: 500-850 English for Everyone is a series of guides and practice books that supports English learning for adults from a beginner level, to intermediate, and advanced practical English. Offering an easy-to-follow format that offers guidance for both teaching English as a foreign language, and a self-study approach with resources available to improve English speaking, reading and writing.
2074 Руб.