the economist style guide
The Economist Style Guide
Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned. The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and cliches and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English. But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples: - anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant. - Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics. - critique is a noun. If you want a verb, try criticise. - use words with care. If This door is alarmed, does its hair stand on end? The Economist Style Guide is required reading for anyone who wants to communicate with style.
2029 Руб.
Intelligent Business. Elementary. Coursebook + CD-ROM
Career skills sections help to develop key communicative skills Each unit ends with a Dilemma and Decision page which enables students to review language whilst completing problem?solving activities Thorough writing support is provided with a dedicated Style Guide Booklet Each unit opens like an addition of The Economist The Coursebook includes a CD with all the listening material
9363 Руб.
Trappe Tonya, Tullis Graham Intelligent Business. Upper Intermediate. Coursebook + CD
Career skills sections help to develop key communicative skills Each unit ends with a Dilemma and Decision page which enables students to review language whilst completing problem-solving activities Thorough writing support is provided with a dedicated Style Guide Booklet Each unit opens like an addition of The Economist (c) The Coursebook includes a CD with all the listening material
5296 Руб.
Trappe Tonya, Tullis Graham Intelligent Business. Intermediate Business English. Coursebook with Style Guide. + CD
Intelligent Business is the Pearson award-winning business English course that features informative and authentic material from the Economist. What happens when your students haven’t worked in business before? They need to learn business concepts like mergers and acquisitions. They need to know essential career skills, like presenting and summarising. On top of this, they need to learn useful business English. The Coursebook assumes that students have a limited prior knowledge of the business world, so it teaches business concepts and skills as well as business English. There’s an authentic reading from The Economist© magazine in every unit, so you won’t have to go through the business news pages for reading texts. And every Coursebook has a free Style Guide for business letters, faxes and emails.
8711 Руб.
Johnson Christine Intelligent Business. Pre-Intermediate. Coursebook (+CD)
Intelligent Business is the Pearson award-winning business English course that features informative and authentic material from the Economist. What happens when your students haven't worked in business before? They need to learn business concepts like mergers and acquisitions. They need to know essential career skills, like presenting and summarising. On top of this, they need to learn useful business English. The Coursebook assumes that students have a limited prior knowledge of the business world, so it teaches business concepts and skills as well as business English. There's an authentic reading from The Economist© magazine in every unit, so you won't have to go through the business news pages for reading texts. And every Coursebook has a free Style Guide for business letters, faxes and emails.
8711 Руб.
Trappe Tonya, Tullis Graham Intelligent Business. Advanced. Coursebook +CD
Intelligent Business is the Pearson award-winning business English course that features informative and authentic material from the Economist. What happens when your students haven't worked in business before? They need to learn business concepts like mergers and acquisitions. They need to know essential career skills, like presenting and summarising. On top of this, they need to learn useful business English. The Coursebook assumes that students have a limited prior knowledge of the business world, so it teaches business concepts and skills as well as business English. There's an authentic reading from The Economist© magazine in every unit, so you won't have to go through the business news pages for reading texts. And every Coursebook has a free Style Guide for business letters, faxes and emails.
6333 Руб.
Dupleix Gonzague Suave in Every Situation. A Rakish Style Guide for Men
A duo of men's fashion and contemporary culture experts present a witty, entertaining account of the modern gentleman through vivid illustrations. Two confirmed men's style specialists have crafted a humorous guide for navigating the perilous waters of modern life. This style bible offers wry and witty advice for every situation imaginable and keys to understanding masculine style a la francaise. Men today are faced with myriad choices that reflect on their personal style, and it can be baffling to know what to do. What role should you take on at a barbecue? Would Marcello Mastroianni have puffed on an electronic cigarette? What can you steal from Kurt Cobain's style? Why does wearing a turtleneck exude such masculinity? Should you hit the sidewalk on a hoverboard? What should you wear to cast your vote on election day? How to Be Suave in Every Situation is the ultimate guide to a tasteful and sophisticated life. Laying down the law on style and proper decorum for men of the twenty-first century, this volume enlightens the male population with the secrets to becoming a cultured, contemporary gentleman. The ultimate sartorial and etiquette guide, illustrated by Jean-Philippe Delhomme, this book is required reading for men of all ages.
1894 Руб.
Indian Style
A compact guide to Indian architecture and interior design. Starting in the North of India, this compact guide to the best of Indian style takes the reader on a tour down through to the south of the country, exploring a wide range of Indian architecture and interior design. Редактор: Angelika Taschen. Фотограф: Deidi von Schaewen. Издание на английском, французском и немецком языках.
571 Руб.
Barrall Irene, Barrall Nikolas Intelligent Business. Advanced. Workbook + CD
Intelligent Business is the Pearson award-winning business English course that features informative and authentic material from the Economist. Designed to be used hand-in-hand with the Coursebook, Intelligent Business Workbook has a whole BEC test at the back and BEC-style tasks throughout. Perfect for homework, it has a CD with all the Workbook audio so students can do listening practice at home. And of course lots of extra exercises related to the Course Book.
5896 Руб.
Rees Anuschka The Curated Closet. Discover Your Personal Style and Build Your Dream Wardrobe
An inspirational yet practical guide to clothes, shopping and discovering and developing a strong sense of personal style. Get the wardrobe you’ve always wanted, filled with only those pieces that you love to put on and that make you look and feel amazing. Berlin-based style blogger Anuschka Rees will change your attitude and approach to clothes and shopping with her new minimal method. She rejects the cliched fashion rules and instead encourages you to look in your wardrobe and at your life, as well as in the mirror. Using interactive prompts, infographic-style questionnaires and helpful check lists, all beautifully illustrated with photography and mood boards, create you own individual style guidelines that truly speak to you. A must-have guide that will help you discover and develop a strong sense of personal style.
4960 Руб.
Pinker S. The Sense of Style
Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style. More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different. Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.
805 Руб.
Pinker S. The Sense of Style
Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style. More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different. Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.
805 Руб.
Бейтман К. Little Book of New York Style: The Fashion History of the Iconic City (Little Books of City Style, 3)
From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world.Home of both laid-back street style and the luxury of the MET Gala, New York has earned its reputation as one of the most stylish capitals in the world. From the eclectic looks of Brooklyn to chic Manhattan elegance, it is a city that hums with style. This instalment of the beautiful Little Books of City Style series will explore the fashion history of the city that never sleeps, providing an exquisitely illustrated guide to dressing like a Native New Yorker.
1728 Руб.
Бейтман К. Little Book of New York Style: The Fashion History of the Iconic City (Little Books of City Style, 3)
From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world.Home of both laid-back street style and the luxury of the MET Gala, New York has earned its reputation as one of the most stylish capitals in the world. From the eclectic looks of Brooklyn to chic Manhattan elegance, it is a city that hums with style. This instalment of the beautiful Little Books of City Style series will explore the fashion history of the city that never sleeps, providing an exquisitely illustrated guide to dressing like a Native New Yorker.
1728 Руб.
Clark Angus Tai Chi. A practical approach to the ancient Chinese movement for health and well-being
A practical approach to the ancient Chinese movement for health and well-being. Tai Chi is a movement practice firmly rooted in Chinese culture and philosophy. The Complete Illustrated Guide to Tai Chi is a beautifully photographed, informative and practical guide to the life-enhancing practice of the short form of Tai Chi. Extensively researched and clearly explained this comprehensive guide includes: History, origins and philosophy of Tai Chi Basic principles - movement and the body Life energies - meridians and the 7 major chakras Mind, movement and focus A step-by-step guide to the complete movement sequence Other important aspects of the art of Tai Chi Tai Chi for life, health and leisure Angus Clark offers a fully comprehensive interpretation of the short form of Tai Chi, presented in a style that is easy to follow and relevant to contemporary life.
2622 Руб.
Style Mexico
Exploding with color, textures, patterns, and ideas, this guide to the best of Mexican decor is packed cover to cover with photos. From Costa Careyes to the Yucatan Peninsula, this diverse selection of villas, casitas, haciendas, cabanas, and palapas paints a multihued picture of Mexican style.
718 Руб.