Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
4338 Руб.
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
806 Руб.
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
806 Руб.
Sutherland - The Studio Recitals - Dame Joan Sutherland, Box. 23 CD
97649 Руб.
Каталожный номер 5797723, Формат LP, Лейбл UMCA1 Shin KickerA2 Brute Force & IgnoranceA3 Cruise On OutA4 Cloak & DaggerA5 Overnight BagB1 Shadow PlayB2 The Missisippi SheiksB3 The Last Of The IndependentsB4 Fuel To The FireAccordion - Geraint WatkinsAlto Saxophone - Rory GallagherArtwork - John KoshBass - Gerry McAvoyDrums, Percussion - Brendan O'Neill, Rod De'Ath, Ted McKenna, Wilgar CampbellDulcimer - Rory GallagherElectric Guitar, Acoustic Guitar - Rory GallagherHarmonica - Mark Feltham, Rory GallagherIllustration - Robin LawrieKeyboards - Bob Andrews, John Cooke, Lou MartinKeyboards, Accordion - Lou MartinKeyboards, Guitar - Lou MartinMandola - Rory GallagherMandolin - Rory GallagherPiano - Bob Andrews, Lou Martin, Vincent CraneProducer - Alan O'Duffy, Elliot Mazer, Roger Glover, Rory GallagherSaxophone - Dick Parry, Martin Fierro, Ray Beavis, Rory GallagherSitar - Rory GallagherTenor Saxophone - Ray BeavisTenor Saxophone, Baritone Saxophone - John EarleTrumpet - D
8949 Руб.
Жанр: Поп и рокИсполнитель: Rory GallagherАльбом: The Best of Rory GallagherСостав набора: Аналоговая пластинкаКоличество носителей: 2Упаковка: СтандартнаяИздатель: UMC Records
8856 Руб.
Одноименный дебютный сольный альбом Рори Галлахера отмечает свое 50-летие новым миксом оригинального альбома и 18 неизданными/альтернативными бонус-треками. Rory Gallagher - Rory Gallagher - это первый сольный альбом Рори Галлахера, выпущенный в 1971 году после роспуска группы Taste. Ирландский блюз-рок гитарист Rory Gallagher родился в 1948 году, умер в 1995. Наибольшую популярность приобрел в конце 60-х годов, когда выступал с группой Taste, позже начал сольную карьеру. В мире продано порядка
15149 Руб.
50AL06 Alchemy Gothic Ремень для гитары, рисунок «Rogues Gallery», Planet Waves Рисунок «Rogues Gallery», дизайн Alchemy Gothic. Регулировка длины от 35" до 59,5". Обеспечивает максимальный комфорт при игре стоя. Прочные и надежные кожаные наконечники. Прочный, долговечный ремень. С 1977 года Alchemy Gothic являются лидером в производстве готических ювелирных украшений, одежды, предметов искусства. В мастерских Alchemy Gothic в Лестере, Англия, собрана невероятная коллекция аутентичного готического, мифологического и фэнтезийного искусства. Теперь эти рисунки размещены на официальных ремнях коллекции Alchemy Gothic. Выразите свою темную сторону!
3160 Руб.
Serate Musicali. Joan Sutherland, Richard Bonynge. 2 CD
10499 Руб.
Бренд: FenderМодель: Custom Shop Rory Gallagher Tribute Stratocaster
744403 Руб.
Бренд: FenderМодель: Custom Shop Rory Gallagher Tribute Stratocaster
830839 Руб.
Bellini: Norma. Joan Sutherland, Fiorenza Cossotto. 1969. 2 CD
12049 Руб.
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