norman d the design of everyday things
Norman D. The Design of Everyday Things
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
1270 Руб.
Norman D. The Design of Everyday Things
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
1270 Руб.
de Botton Alain The Consolations of Philosophy
One of the most influential voices in modern philosophy - the author of The Course of Love, Religion for Atheists, The Art of Travel and The School of Life Alain de Botton presents a one-stop shop for solving the problems of everyday life through the wisdom of history's great philosophers Alain de Botton has set six of the finest minds in the history of philosophy to work on the problems of everyday life. Find out what Socrates, Epicurus, Seneca, Montaigne, Schopenhauer and Nietzsche would say about the things that bother us all the most: lack of money, the pain of love, inadequacy, anxiety, the fear of failure and the pressure to conform.
3671 Руб.
Yanagi Soetsu The Beauty of Everyday Things
The daily lives of ordinary people are replete with objects, common things used in commonplace settings. These objects are our constant companions in life. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and simple, sturdy and safe - the aesthetic result of wholeheartedly fulfilling utilitarian needs. They should, in short, be things of beauty. In an age of feeble and ugly machine-made things, these essays call for us to deepen and transform our relationship with the objects that surround us. Inspired by the work of the simple, humble craftsmen Yanagi encountered during his lifelong travels through Japan and Korea, they are an earnest defence of modest, honest, handcrafted things - from traditional teacups to jars to cloth and paper. Objects like these exemplify the enduring appeal of simplicity and function: the beauty of everyday things.
3539 Руб.
Gautrand Jean-Claude Robert Doisneau
Robert Doisneau (1912-1994) is best known for his magical, timeless 35mm street portraits taken in Paris and its suburbs. Fresh, unstaged, and full of poetry and humor, his photographs portray everyday people (in everyday places, doing everyday things) frozen in time, unwittingly revealing fleeting personal emotions in a public context. Doisneau's gift was the ability to seek out and capture, with humanity and grace, those little epiphanies of everyday Parisian life. This book traces Doisneau's life and career, providing a wonderful introduction to the work of this seminal photographer.
828 Руб.
Clark Lesley Colours and Shapes
An essential early learning book to help build children's knowledge of everyday colours and shapes. They can have fun pointing to the pictures and saying the words. Are the things around the house green or blue, circle shaped or square?
544 Руб.
Earring Hydra
Immerse yourself in the realm of enchantment with Earring Hydra. Created with precision and craftsmanship, these exquisite pieces feature a unique design inspired by the mythical hydra and add a whimsical charm to your look. Intricate details and a shiny gold finish make these earrings a true piece of jewelry that will elevate any outfit to new heights of sophistication. Perfect for those looking to stand out from the crowd, these earrings are sure to attract attention and spark conversation wherever you go. The elegant design and high-quality materials used in their creation ensure durability and beauty, making them a timeless addition to your jewelry collection. Whether you're dressing up for a special occasion or adding a touch of glamor to your everyday style, these earrings are the perfect choice for those who appreciate the finer things in life.
0 Руб.
Ardagh Philip Norman the Norman and the Very Small Duchess
Norman the Norman from Normandy is back! He’s as small as ever and still has his great BIG sword. This time, he’s caught the eye of mini Matilda, Duchess of Normandy, whose husband, the Duke, is planning the Norman Conquest of England. And who better for him to have at his side? Well, anyone but Norman of course. Where Norman goes trouble follows … along with a very poisonous toad.
1437 Руб.
Shelley Mary, Ле Фаню Джозеф Шеридан, Bierce Ambrose Classic Tales оf Horror
Eerily vivid and yet never devoid of the beat of the human heart, Classic Tales of Horror presents the work of some of the world's most celebrated horror writers. This compilation is designed to provide both a gripping read and glimpses of life beyond the realm of the everyday. Spooks and inexplicable things that go bump in the night have long exercised creative imaginations and provided source material for our greatest story-tellers, as this memorable collection confirms.
2141 Руб.
Le J. Sea Melodies
Be swept away by the endless ocean into a world of mermaid magic. This set of 40 inspiring cards beckons you to treasure the simple things and unravel the mysteries of the sea. When feeling lost in the currents of everyday life, let the enchanting songs of the mermaids guide you towards the right path. Take solace in the legends and lore of the deep blue sea. This mini set comes in a magnetic closure box.
2619 Руб.
Le J. Sea Melodies
Be swept away by the endless ocean into a world of mermaid magic. This set of 40 inspiring cards beckons you to treasure the simple things and unravel the mysteries of the sea. When feeling lost in the currents of everyday life, let the enchanting songs of the mermaids guide you towards the right path. Take solace in the legends and lore of the deep blue sea. This mini set comes in a magnetic closure box.
2619 Руб.
Barrall Irene, Rogers John CDs. Lifestyle. Upper Intermediate. Class
Lifestyle is designed to meet the everyday language requirements of people who need to learn English for work, travel and socializing. As well as dealing with how people communicate at work, it also helps learners interact effectively outside of the work environment, enabling them to ‘get things done’ in a variety of situations.
2679 Руб.
Barrall Irene, Rogers John Lifestyle. Upper Intermediate. Coursebook and CD-ROM
Lifestyle is designed to meet the everyday language requirements of people who need to learn English for work, travel and socializing. As well as dealing with how people communicate at work, it also helps learners interact effectively outside of the work environment, enabling them to ‘get things done’ in a variety of situations.
4059 Руб.
Alexander Karen Lifestyle. Upper Intermediate. Teacher's Book+ CD
Lifestyle is designed to meet the everyday language requirements of people who need to learn English for work, travel and socializing. As well as dealing with how people communicate at work, it also helps learners interact effectively outside of the work environment, enabling them to ‘get things done’ in a variety of situations.
5741 Руб.
Barrall Irene Lifestyle. Upper Intermediate. Workbook + CD
Lifestyle is designed to meet the everyday language requirements of people who need to learn English for work, travel and socializing. As well as dealing with how people communicate at work, it also helps learners interact effectively outside of the work environment, enabling them to ‘get things done’ in a variety of situations.
2449 Руб.