heath c heath d made to stick why some ideas survive and others die
Heath C., Heath D. Made to Stick. Why Some Ideas Survive and Others Die
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
1271 Руб.
Heath C., Heath D. Made to Stick. Why Some Ideas Survive and Others Die
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
1271 Руб.
List John A. The Voltage Effect
Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster. In The Voltage Effect, University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won't. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.
5390 Руб.
Heath Chip, Heath Dan Decisive. How to make better choices in life and work
Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014. Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
2825 Руб.
Evans Harriet, Otter Isabel Turn and Learn: Our World
Our world is a spectacular place, full of curiosity and wonder. Why not take a closer look... Prepare to explore five fascinating habitats. Read about weird and wonderful plants, from the prickly cactus to the carnivorous Venus flytrap; discover the amazing adaptations that animals have made to survive in some of the harshest places on Earth; and learn about the traditions of people from all over our world.
3537 Руб.
Delargy James 55
Two suspects. Two identical stories. Who is telling the truth? On a scorching day in Western Australia, a man named Gabriel stumbles into the remote police station in Wilbrook. He is badly injured, covered in dust and dried blood. He has fought his way through the surrounding wilderness to escape a man named Heath. Heath drugged Gabriel, took him to a cabin in the mountains and tied him up. He told him that he would be his 55th victim. Heath is dangerous. He is a serial killer. Just as Police Sergeant Jenkins launches a manhunt to find him, Heath walks into the station with a story to tell: he was drugged by a man named Gabriel, chained up and told he would be his 55th victim. Gabriel is dangerous. He is a serial killer. The two victims are also the two suspects. Which one is telling the truth?
1576 Руб.
Layton Neal A Planet Full of Plastic
Everything is made of stuff. Some things are made of paper, like this book. And some things are made of PLASTIC. If you look around you, plastic is everywhere. Even in places where it's not meant to be. If it drops to the ground, it doesn't rot away - it sticks around for ever.Our world is drowning in plastic, and it's a big problem. Award-winning author-illustrator Neal Layton is here to explain where plastic comes from, why it doesn't biodegrade, and why that's dangerous for animals and humans alike. But he's also FULL of ideas for how you can help! From giving up straws in juice cartons to recycling all we can and taking part in a beach clean, A Planet Full of Plastic will get young readers excited about how they can make a difference to keep Planet Earth happy. This brilliant non-fiction picture book, illustrated in Neal's trademark collage style, is perfect for readers aged 4-7 who love nature and want to help the environment.
1382 Руб.
Jelloun Ben Le racisme explique a ma fille
Merieme is ten years old. She’s a curious girl and wants to know what racism is. Her father answers all her questions, telling her why some people are racist, how we can fight their ideas and why racism is dangerous. And he explains why differences enrich us. Издание на французском языке.
3080 Руб.
Pearse Lesley Dead to Me
Spring 1935. On London's Hampstead Heath two girls meet by chance: well-mannered and smartly dressed Verity and dishevelled and grubby Ruby. Yet the mismatched pair form an instant friendship strong enough to survive their parent's disapproval. When war engulfs the country - sending Ruby to Devon while Verity struggles to find a new beginning under a shadow from her past - the girls are convinced they will always be there for each other. Until the day one breaks the other's heart... Can Verity and Ruby find a way back to each other before it's too late?
1346 Руб.
Heath Dan Upstream. How to solve problems before they happen
New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. When we shift our energies upstream, we stop dealing with the symptoms of problems and we start fixing problems. If we can stop crimes from being committed, we do not need to work to 'solve' crimes. If we can prevent chronic diseases from developing, we do not need to treat these diseases. If we can provide affordable housing, we do not need to provide shelter for the homeless. Looking to business, politics, and society, Dan Heath shows us that we have the capacity to solve some of our thorniest personal, organisational and societal issues. We just need to start to think about the system rather than the symptoms. Drawing on insights from his extensive research, as well as hundreds of new interviews with unconventional problem solvers, Dan delivers practical solutions for preventing problems rather than simply reacting to them.
2094 Руб.
Beattie Alan False Economy. A Surprising Economic History of the World
Why do some countries succeed while others fail? What causes boom or bust? The World Trade Editor of the FT explains how the world really works. Why do oil and diamonds lead to economic disaster more often than boom? Why doesn't Africa grow cocaine? Why might believing in God be good for your balance-sheet? Botswana and Sierra Leone are both blessed with abundant diamonds. Why did Botswana became the world's fastest-growing economy while Sierra Leone suffered a decade of brutal civil war? For the past two hundred years Argentina had enjoyed a vista of economic opportunity almost identical to that of the USA but in 2001 Argentina's government bankrupted itself. Why did the USA succeed while Argentina stalled? Time and again, world leaders have failed to learn the lessons of economic history, and their mistakes continue to have surprising and catastrophic consequences. The path to prosperity is rarely obvious and the sources of success are often unexpected. In False Economy, Alan Beattie uses extraordinary stories of economic triumph and disaster to explain how some countries went wrong while others went right, and why it's so difficult to change course once you're on the path to ruin.
2825 Руб.
Heath Roy The Murderer
'For me life hasn't got dreams, success and all that damn nonsense. Life is full of shadows: some of them soft and others conceal a hammer.' Galton Flood is a lonely man, restless and ill at ease with his family. He leaves his home in Guyana's capital, Georgetown, for a remote township, and the first of a string of precarious jobs. Meeting Gemma, his landlord's daughter, appears to offer a first chance of meaningful connection - maybe even happiness. But there is a darkness inside Galton, and soon jealousy and paranoia lead him to fatally, violently unravel. With this haunting portrait of a mind undone, celebrated Guyanese writer Roy Heath evocatively recreates the country of his youth: its rivers, townships and tenement yards, and the tensions shimmering below the surface of a community.
2475 Руб.
Sinek Simon Start With Why
Discover your purpose with one simple question: why? Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own. How you lead, inspire, live, it all starts with why.
3486 Руб.
Macomber Debbie It's Better This Way
It's been nearly six years since Julia Jones had her heart broken. After her husband fell in love with another woman, Julia fought to keep her family together, but now, recalling the words of her beloved father, she realises it's time to move on: it's better this way. Desperate for a fresh start, Julia sells the family home and moves into an apartment complex, and she's delighted to discover that her new abode comes with a gorgeous new neighbour. Heath is a welcome change from the men Julia usually dates, and as a divorce himself he understands the difficulties of a fractured family all too well. As a relationship between Julia and Heath blossoms, Julia dares to dream that her life is looking up - until a dramatic revelation threatens their newfound happiness. Will Julia, Heath find a way through - and will it be together?
2402 Руб.
Gibbons, Stella Enbury Heath
Siblings Sophia, Harry and Francis have lost both their parents in the last six months. Attending the funeral for their estranged father, they wonder what will become of them now that the last connection to their difficult childhood has been severed. What have they inherited - financially and emotionally - to guide them to adulthood, and build a new home together? Enbury Heath is a semi-autobiographical account of the years which Gibbons and her brothers spent living in a cottage in Hampstead Heath: a wonderfully astute, bittersweet novel about family, grief, money, and the pleasures of London.
1106 Руб.
Gibbons, Stella Enbury Heath
Siblings Sophia, Harry and Francis have lost both their parents in the last six months. Attending the funeral for their estranged father, they wonder what will become of them now that the last connection to their difficult childhood has been severed. What have they inherited - financially and emotionally - to guide them to adulthood, and build a new home together? Enbury Heath is a semi-autobiographical account of the years which Gibbons and her brothers spent living in a cottage in Hampstead Heath: a wonderfully astute, bittersweet novel about family, grief, money, and the pleasures of London.
1106 Руб.