godin s all marketers are liars
Godin S. All Marketers are Liars
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers dont talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether its factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. Thats a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
1173 Руб.
Godin S. All Marketers are Liars
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers dont talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether its factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. Thats a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
1173 Руб.
Godin Seth This is Marketing. You Can't be Seen Until You Learn to See
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
6161 Руб.
Godin Seth Purple Cow. Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
3337 Руб.
Becker James The First Apostle
An Englishwoman is found dead in a house near Rome. Her distraught husband enlists the help of his closest friend, Chris Bronson, who discovers an ancient inscription on a slab of stone above their fireplace. It translates as 'Here Lie the Liars.' But who are the liars? And what is it they are lying to protect? Pursued across Europe, Bronson uncovers a trail of clues that leads him back to the shadowy beginnings of Christianity; to a chalice decorated with mysterious symbols; to a secret code hidden within a scroll. And to a deadly conspiracy which - if revealed - will rock the foundations of our modern world.
2421 Руб.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Руб.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Руб.
Martell Nick The Two-Faced Queen
Michael Kingman thought he was going to die by the executioner's axe, forever labelled as a traitor. Still alive, and under the protection of the Orbis Mercenary company, Michael and his family and friends are deeply involved in the seemingly rival conspiracies that are tearing The Hollows apart. With the death of the King, both the Corrupt Prince and his sister Serena are vying for the throne, while the Rebel Emperor is spreading lies amongst the people, and all of them want Michael dead. This is a story of betrayal, murder, and rebellion, and in this direct sequel to the debut novel The Kingdom of Liars, also some hope for justice. For readers who love the intrigue and widening scope of epic fantasy like Sanderson's Mistborn and Week's The Black Prism, this is your next must-read fantasy series.
2934 Руб.
Martin G. A Game of Thrones
Summers span decades. Winter can last a lifetime. And the struggle for the Iron Throne has begun. From the fertile south, where heat breeds conspiracy, to the vast and savage eastern lands, all the way to the frozen north, kings and queens, knights and renegades, liars, lords and honest men . . . all will play the Game of Thrones.
1080 Руб.
Martin G. A Game of Thrones
Summers span decades. Winter can last a lifetime. And the struggle for the Iron Throne has begun. From the fertile south, where heat breeds conspiracy, to the vast and savage eastern lands, all the way to the frozen north, kings and queens, knights and renegades, liars, lords and honest men . . . all will play the Game of Thrones.
1080 Руб.
Sum 41 Виниловая пластинка Sum 41 Heaven : x: Hell
Состояние носителя: S. Состояние конверта: S. Heaven : x: Hell. Виниловая пластинка . 2 lp Heaven A1 Wating On A Twist Of Fate A2 Landmines A3 I Can't Wait A4 Time Won't Wait A5 Future Primitive B1 Dopamine B2 Not Quite Myself B3 Bad Mistake B4 Johnny Libertine B5 Radio Silence Hell C1 Preparasi A Salire C2 Rise Up C3 Stranger In These Times C4 I Don't Need Anyone C5 Over The Edge D1 House Of Liars D2 You Wanted War D3 Paint It Black D4 It's All Me D5 How The End Begins Тип носителя: Виниловая пластинка
7839 Руб.
Collins Marcus For the Culture. The Power Behind the World's Most Successful Brands, from Apple to Beyonce
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be… We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
4542 Руб.
Stockwin Julian The Admiral's Daughter
1803. Tensions are escalating again between England and France. While the Royal Navy launches reconnaissance, rescue missions and spies on the continent, French privateer ships are lurking in English waters poised to strike at British trade. Smugglers, perilous storms and a treacherous coastline all threaten to overcome HMS Teazer as her men fight to gain control of the seas around Cornwall and Devon. Meanwhile an unlikely rival is seeking her captain s heart. The beautiful and determined admiral s daughter could be the key to realising all Kydd s hopes and ambitions. But high society, he finds, can be as treacherous as his first mistress the sea.
2363 Руб.
Виниловая пластинка Liars - Liars
Жанр: АльтернативаИсполнитель: LiarsАльбом: LiarsГод записи: 2006 г.Состав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: Mute Records
4093 Руб.
Yates Richard Liars in Love
The stories in Liars in Love are concerned with troubled relations and the elusive nature of truth. Whether it be in the depiction of the complications of divorced families, grown-up daughters, estranged sisters, office friendships or fleeting love affairs, the pieces in this collection showcase Richard Yates's extraordinary gift for observation and his understanding of human frailty.
2605 Руб.
Godin A4 Ultra Natural Безладовая полуакустическая бас-гитара Natural
Бренд: Godin
241030 Руб.