'An easy and engaging read...Quite often, though, it is eye-opening' Hugo Rifkind, The Times 'Does a valuable job of explaining how Amazon sees itself' Financial Times Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it. Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
964 Руб.
'An easy and engaging read...Quite often, though, it is eye-opening' Hugo Rifkind, The Times 'Does a valuable job of explaining how Amazon sees itself' Financial Times Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it. Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
964 Руб.
A timely and powerful must-read on how the big tech companies are damaging our culture – and what we can do to fight their influence Four titanic corporations are now the most powerful gatekeepers the world has ever known. We shop with Amazon, socialise on Facebook, turn to Apple for entertainment, and rely on Google for information. They have conquered our culture and set us on a path to a world without private contemplation or autonomous thought: a world without mind. In this book, Franklin Foer makes a passionate, deeply informed case for the need to restore our inner lives and reclaim our intellectual culture before it is too late. At stake is nothing less than who we are, and what we will become. It is a message that could not be more timely.
2607 Руб.
We spend more time than ever online, and the digital revolution is rewiring our sense of what it means to be human. Smartphones let us live in one another's pockets, while websites advertise our spare rooms all across the world. Never before have we been so connected. Increasingly we are coaxed from the three-dimensional world around us and into the wonders of a fourth dimension, a world of digitised experiences in which we can project our idealised selves. But what does it feel like to live in constant connectivity? What new pleases and anxieties are emerging with our exposure to this networked world? How is the relationship to our bodies changing as we head deeper into digital life? Most importantly, how do we exist in public with these recoded inner lives, and how do we preserve our old ideas of isolation, disappearance and privacy on a Google-mapped planet?
2344 Руб.
What is Buddhism? In Buddhism is Not What You Think Steve Hagen, bestselling author of Buddhism Plain and Simple and a Zen priest, cuts through the many misconceptions surrounding Buddhism, and shows us its true purpose. Drawing on down-to-earth examples from everyday life, this practical and straightforward guide penetrates the most essential and enduring questions at the heart of the Buddha's teachings: How can we see the world in each moment, rather than merely as what we think, hope, or fear it is? How can we base our actions on reality? How can we live lives that are wise, compassionate, open and honest? What can it bring to our lives? This book offers a profound and clear path to a life of joy and freedom.
3571 Руб.
In The Jesuit Guide to (Almost) Everything, Father James Martin included a chapter on communicating with God. Now, he expands those thoughts in this profound and practical handbook. Learning to Pray explains what prayer is, what to expect from praying, how to do it, and how it can transform us when we make it a regular practice in our lives.A trusted guide walking beside us as we navigate our unique spiritual paths, Martin lays out the different styles and traditions of prayer throughout Christian history and invites us to experiment and discover which works best to feed our soul and build intimacy with our Creator. Father Martin makes clear there is not one secret formula for praying. But like any relationship, each person can discover the best style for building an intimate relationship with God, regardless of religion or denomination. Prayer, he teaches us, is open and accessible to anyone willing to open their heart.
1099 Руб.
In The Jesuit Guide to (Almost) Everything, Father James Martin included a chapter on communicating with God. Now, he expands those thoughts in this profound and practical handbook. Learning to Pray explains what prayer is, what to expect from praying, how to do it, and how it can transform us when we make it a regular practice in our lives.A trusted guide walking beside us as we navigate our unique spiritual paths, Martin lays out the different styles and traditions of prayer throughout Christian history and invites us to experiment and discover which works best to feed our soul and build intimacy with our Creator. Father Martin makes clear there is not one secret formula for praying. But like any relationship, each person can discover the best style for building an intimate relationship with God, regardless of religion or denomination. Prayer, he teaches us, is open and accessible to anyone willing to open their heart.
1099 Руб.
Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
4758 Руб.
Why do some friendships last a lifetime, while others fade away? How do you break up with a friend? How many 'best' friends should we be aiming for? From the time we start school, we are fed a diet of 'Best Friends Forever' - the idea that you should have a female soulmate to whom you tell all your secrets and who always has your back. It's the stuff of Hollywood films, but for most of us it isn't achievable. We spend years striving for a vision of female friendship that isn't realistic instead of searching for what suits us best or appreciating what we've already got. BFF? is an agenda-setting, personal and humorous book that pulls back the cover on the most underappreciated relationships in our lives to interrogate what modern friendship means, why we need it and what we can do to get the most from it. Featuring interviews with brilliant women, including Emma Barnett, Pandora Sykes, Nimco Ali and Jilly Cooper - as well as the intimate friendship stories of women from all walks of life - Claire Cohen argues that, unlike romance, friendship is much harder to pin down and. And it shows how often our friendships are taken for granted. An antidote to the idea that every woman must belong to a perfect girl gang, this book is a warm and reassuring guide to help women deepen their female friendships in ways that are meaningful and enduring.
4451 Руб.
Why do so many of us love or hate our work? How has it come to dominate our lives? And what should we do about it? Work makes us. Without it we are at a loss; in work we hope to have a measure of control over our lives. Yet for many of us, work is a straitjacket from which we cannot free ourselves. Criss-crossing the world to visit workplaces and workers both ordinary and extraordinary, and drawing on the wit and wisdom of great artists, writers and thinkers, Alain de Botton here explores our love-hate relationship with our jobs. He poses and answers little and big questions: from what should I do with my life? to what will I have achieved when I retire? The Pleasure and Sorrows of Work explains why it is we do what we do all day, and applies sympathy, humour and insight to helping us make the most of it.
4337 Руб.
A revelatory model explaining how exponential technology is eroding our societies We are entering the exponential age. New inventions are created at a dazzling speed; our homes and workplaces are remade by technological forces we barely understand; centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades he has served as the Economist's first ever internet correspondent, founded companies bought by Amazon and Microsoft, and created Britain's leading tech newsletter and podcast, Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world. His analysis is rooted in the idea of an 'exponential gap', in which technological changes outpace our society's ability to deal with them. Azhar shows that this divide can explain many of the social problems of our time - from political polarisation, to ballooning inequality, to unchecked corporate power. With stunning clarity of vision, he delves into how the exponential gap is a near-inevitable consequence of the rise of AI, automation and big data. And he offers set of policy solutions that can prevent the exponential gap destroying our societies. The result is a wholly new way of thinking about technology. It will transform your understanding of the economy, politics and the future.
2672 Руб.
You Spend It. You Save It. You Never Have Enough of It. But how does money actually work? Understanding cash, currencies and the financial system is vital for making sense of what is going on in our world, especially now. Since the 2008 financial crisis, money has rarely been out of the headlines. Central banks have launched extraordinary policies, like quantitative easing or negative interest rates. New means of payment, like Bitcoin and Apple Pay, are changing how we interact with money and how governments and corporations keep track of our spending. Radical politicians in the US and UK are urging us to transform our financial system and make it the servant of social justice. And yet, if you stopped for a moment and asked yourself whether you really understand how it works, would you honestly be able to say 'yes'? In Money in One Lesson, Gavin Jackson, a lead writer for the Financial Times, specialising in economics, business and public policy, answers the most important questions to clarify for the reader what money is and how it shapes our societies. With brilliant storytelling, Jackson provides a basic understanding of the most important element of our everyday lives. Drawing on stories like the 1970s Irish Banking Strike to show what money actually is, and the Great Inflation of West Africa's cowrie shell money to explain how it keeps its value, Money in One Lesson demystifies the world of finance and explains how societies, both past and present, are forever entwined with monetary matters.
4489 Руб.
From the acclaimed science writer and broadcaster, a dazzling tour of the latest genetic discoveries which are blurring the boundaries between science and history This is a story about you. It is the history of who you are and how you came to be. It is unique to you, as it is to each of the 100 billion modern humans who have ever drawn breath. But it is also our collective story, because in every one of our genomes we each carry the history of our species - births, deaths, disease, war, famine, migration and a lot of sex. In this captivating journey through the expanding landscape of genetics, Adam Rutherford reveals what our genes now tell us about human history, and what history can now tell us about our genes. From Neanderthals to murder, from redheads to race, dead kings to plague, evolution to epigenetics, this is a demystifying and illuminating new portrait of who we are and how we came to be.
1624 Руб.
From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—here is award-winning writer Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. With the advent of the internet, any topic we want to know about is instantly available with the touch of a smartphone button. With so much knowledge at our fingertips, what is there left for our brains to do? At a time when we seem to be stripping all value from the idea of knowing things – no need for maths, no need for map reading, no need for memorisation – are we risking our ability to think? As we empty our minds, will we one day be incapable of thoughtfulness? Addressing these questions, Simon Winchester explores how humans have attained, stored and disseminated knowledge. Examining such disciplines as education, journalism, encyclopedia creation, museum curation, photography and broadcasting, he looks at a whole range of knowledge diffusion – from the cuneiform writings of Babylon to the machine-made genius of artificial intelligence, by way of Gutenberg, Google and Wikipedia to the huge Victorian assemblage of the Mundaneum, the collection of everything ever known, currently stored in a damp basement in northern Belgium. Studded with strange and fascinating details, Knowing What We Know is a deep dive into learning and the human mind. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom? Does Rene Descartes’ ‘Cogito, ergo sum’—'I think, therefore I am’, the foundation for human knowledge widely accepted since the Enlightenment—still hold? And what will the world be like if no one in it is wise?
4820 Руб.
Create your own luck, opportunities and fortune with the help of a leading London School of Economics academic Life is full of the unexpected: chance encounters, changing plans, delayed journeys and other mishaps. But what if we could use unpredictability to our advantage? Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules our lives: serendipity. With a new chapter detailing the author's experience of Covid and a chance meeting that subsequently changed his life forever, Dr Busch shows how his own experience reflects the full potential of what can happen if you are open to coincidence. Connect the Dots is a revolutionary, well-researched exploration of an essential life skill that we can develop. By learning to see opportunities in the unexpected, we can start to make our own luck and use it as a pathway to more joyful and successful lives.
2825 Руб.
Who am I? What am I doing? How ought I to live my life? Stoicism teaches us to acknowledge our emotions, reflect on what causes them and redirect them for our own good. Whenever we worry about how to be happy, we are worrying about how to lead a good life. No goal seems more elusive. Massimo Pigliucci explores this remarkable philosophy and how its wisdom can be applied to our everyday lives in the quest for meaning. He shows how stoicism teaches us the importance of a person's character, integrity and compassion. Whoever we are, we can take something away from stoicism and, in How to be a Stoic, with its practical tips and exercises, meditations and mindfulness, he also explains how relevant it is to every part of our modern lives.
5310 Руб.
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