brown morgan ellis sean hacking growth how today s fastest growing companies drive breakout success
Brown Morgan, Ellis Sean Hacking Growth. How Today's Fastest-Growing Companies Drive Breakout Success
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what the lean startup does for product development and business model generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
4758 Руб.
Chen Andrew The Cold Start Problem. Using Network Effects to Scale Your Product
Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'. Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user. Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing). The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.
7484 Руб.
Holiday R. Growth Hacker Marketing
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
1664 Руб.
Holiday R. Growth Hacker Marketing
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
1664 Руб.
Growth hacking
Вы на практике освоите навыки и ключевые подходы поиска точек роста, создания Growth команды и инструментов быстрой проверки гипотез Разберем: от нюансов CustDev и CJM до инструментов ZeroCoding и Feature Adoption
34900 Руб.
Branson Richard Business Stripped Bare. Adventures of a Global Entrepreneur
Global entrepreneur Sir Richard Branson reveals the secrets to success in business In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
3853 Руб.
Holt Alex Outpacer. The Blueprint for Breakthrough Success in the Digital Era
Over the past decade a small number of companies have changed every aspect of how we live, work and play. These Outpacers have become enormous global businesses with companies like Google, Amazon, Netflix, Salesforce, Meta, Tesla and Apple all totally redefining what a successful organization looks and feels like. Each chapter in Outpacer focusses on an Outpacer characteristic required for organisational greatness and features examples of what it is and how to achieve it, including; how to structure your company's mission and vision, foster the right entrepreneurial culture, innovate, collaborate and utilise agile technology and data driven insights to drive continuous progress, deliver an exceptional customer experience and achieve outstanding results. Each Outpacer characteristic is illustrated by fascinating profiles of business leaders from companies such as Google, Amazon, Apple and Tesla who have driven phenomenal success, alongside profiles of the stars of film, tv, music and sport who share the same winning characteristic such as Reese Witherspoon, Jay Z and Sir Lewis Hamilton. The combination of business leaders and popular icons illustrate and inspire the reader helping them to learn how they too can lead an Outpacer business. This is not business as usual.
5239 Руб.
Schmidt Eric, Rosenberg Jonathan, Eagle Alan Trillion Dollar Coach. The Leadership Handbook of Silicon Valley's Bill Campbell
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016. Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide. Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.
3103 Руб.
Branson R. Business Stripped Bare: Adventures of a Global Entrepreneur
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
1078 Руб.
Branson R. Business Stripped Bare: Adventures of a Global Entrepreneur
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
1078 Руб.
Verveer M., Azzarelli K. Fast forward
How women can achieve power and purpose. Lean In ignited a conversation about women and their careers that resonated with millions of readers. Fast Forward, by two women leaders whose experience spans corporate America, public service, and global diplomacy, takes the next step. Through interviews with a network of more than seventy trailblazing women, Fast Forward shows women how to accelerate their growing economic power and combine it with purpose to find both success and meaning. Companies, countries, and organizations the world over are waking up to todays new reality. Women control the lions share of purchasing power and are increasingly essential to competitiveness. Women are using their power for purpose, redefining what power and success mean in the process. Through clear, practical advice and personal stories of women around the world — including Hillary Clinton, Geena Davis, Christine Lagarde, and Diane von Furstenberg — Fast Forward shows every woman how to know her power, find her purpose, and connect with others to achieve her lifes goals.
883 Руб.
Verveer M., Azzarelli K. Fast forward
How women can achieve power and purpose. Lean In ignited a conversation about women and their careers that resonated with millions of readers. Fast Forward, by two women leaders whose experience spans corporate America, public service, and global diplomacy, takes the next step. Through interviews with a network of more than seventy trailblazing women, Fast Forward shows women how to accelerate their growing economic power and combine it with purpose to find both success and meaning. Companies, countries, and organizations the world over are waking up to todays new reality. Women control the lions share of purchasing power and are increasingly essential to competitiveness. Women are using their power for purpose, redefining what power and success mean in the process. Through clear, practical advice and personal stories of women around the world — including Hillary Clinton, Geena Davis, Christine Lagarde, and Diane von Furstenberg — Fast Forward shows every woman how to know her power, find her purpose, and connect with others to achieve her lifes goals.
883 Руб.
Fissman Flower Printed Plate Purple/Pink/Green 28x1.2cm
The main benefit of bamboo tableware that it is eco-friendly. Bamboo grows in ecologically clean areas. As the fastest growing plant on the planet, bamboo does not require chemical fertilization to stimulate growth. The steam treatment which is used to produce the bamboo fibre does not do any harm to the environment. Made of natural bamboo fibres Designed for food Environmentally friendly and hypoallergenic Has natural antibacterial properties that prevent the growth and reproduction of bacteria Highly durable and lightweight Natural dyes Bright fashionable colours Keeps its colour well Safe to use Reusable Beautiful and aesthetically pleasing appearance.
0 Руб.
Fissman Purpur Printed Glass Purple/Green/Beige 400ml
The main benefit of bamboo tableware that it is eco-friendly. Bamboo grows in ecologically clean areas. As the fastest growing plant on the planet, bamboo does not require chemical fertilization to stimulate growth. The steam treatment which is used to produce the bamboo fibre does not do any harm to the environment. Made of natural bamboo fibres Designed for food Environmentally friendly and hypoallergenic Has natural antibacterial properties that prevent the growth and reproduction of bacteria Highly durable and lightweight Natural dyes Bright fashionable colours Keeps its colour well Safe to use Reusable Beautiful and aesthetically pleasing appearance.
0 Руб.
Digital-стратег
Научитесь определять точки роста проекта и генерировать идеи с помощью метода Growth Hacking. Освоите digital-инструменты для разработки и реализации стратегии продвижения.
134351 Руб.
Dweck Carol S. Mindset The New Psychology of Success
From the renowned psychologist who introduced the world to "growth mindset" comes this updated edition of the million-copy bestseller--featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. "Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life."--Bill Gates, GatesNotes "It's not always the people who start out the smartest who end up the smartest." After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset--those who believe that abilities are fixed--are less likely to flourish than those with a growth mindset--those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love--to transform their lives and your own.
804 Руб.