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Advertising Now. Print

The art of selling: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

Advertising Now. Online (+DVD)

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

Advertising Now! TV Commercials (+ CD)

As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list. Over 80 commercials featured in the book are included on the accompanying DVD About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

Web Design: Studios

This book, in its compact format, displays 90 of the most prominent interactive studios worldwide. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

Illustration Now II

Following the success of Illustration Now!, this installment presents a new selection of illustrators from all around the world on a budget price. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, Illustration Now! Vol. 2 is even more exciting, featuring illustrators from over 20 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration's role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language. The editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now! Издание на английском, немецком и французском языках.

Illustration Now. Vol 4

Today's most exciting illustrators, from A to Z The Illustration Now! series continues to bring you groundbreaking work by the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a wide range of techniques, Illustration Now! Vol. 4 features 150 illustrators from 30 countries, including information about their career paths and lists of selected exhibitions. Also included are two introductory essays by specialists Steven Heller and Bruno Porto on current trends in the field, with a cover featuring the work of Gabriel Moreno. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language. The editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Illustration Now. 3

Today's most exciting illustrators, from A to Z. The latest volume Illustration Now! presents a dazzling selection of groundbreaking work by 150 of the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 3 features illustrators from 30 countries, including information about their career paths, and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.

Illustration Now! Volume 2

Following the success of "Illustration Now!", this installment presents a completely new selection of 150 illustrators from all around the world. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, "Illustration Now! Volume 2" is even more exciting, featuring illustrators from 25 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration's role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

D&AD09 The best advertising and design in the world

The professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

Scarry Richard Richard Scarry's The Bunny Book

A favorite Richard Scarry Little Golden Book is now in print in a gorgeous Big Golden Book edition! Long a popular Little Golden Book, the tale of a large bunny family wondering what their baby will grow up to be is one of Richard Scarry's best-and is now available in a deluxe hardcover edition. Perfect for springtime gift-giving!

D&AD 2011. Лучшее в дизайне и рекламе мира 2011

This is the latest and greatest. This is the prestigious annual for creative professionals. Here comes the 2011 edition of the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the "D&AD Annual"! Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. Издание полностью на иностранном языке.

Web Design: E-commerce

The world’s coolest online shopping sites In this latest addition to the Web Design series, we explore the very best of electronic commerce website design. Now that people are using online shops to buy everything from computers to groceries to clothing, e-commerce has become a major player in the sales market – to such a degree that recent research has estimated that about 10% of US “brick and mortar” sales are even influenced by online shops. From small retailers to online superstores, this guide brings you the most cutting edge e-commerce sites on the web today. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

All About Saul Leiter

`A photographer's gift to the viewer is sometimes beauty in the overlooked ordinary' Saul Leiter Photography lovers the world over are now embracing Saul Leiter, who has enjoyed a remarkable revival since fading into relative obscurity in the 1980s. This collection reveals the secrets of his appeal, from his life philosophy and lyricism to masterful colours and compositions. Some 200 works - including early street photographs, images for advertising, nudes and paintings - cover Leiter's career from the 1940s onwards, accompanied by quotations from the artist himself that express his singular world view.

Brand Identity Now!

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012. Top design offices featured include: Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now!, the Web Design series, and 1000 Favorite Websites.

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Web Design: Video Sites

The YouTube phenomenon is just the tip of the iceberg in terms of the presence and importance of video on the web today. With increasing bandwidth speeds come more and more possibilities for the moving image to find its place in every nook and cranny of the web, whether to sell products or entertain or both. This book brings together a number of award-winning campaigns and websites produced for top brands worldwide, demonstrating the connection between the worlds of television and Internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.