ivushkina tatiana aleksandrovna menshikov pyotr vitalyevich public relations in modern international business a textbook
Menshikov Pyotr Vitalievich, Ivushkina Tatiana Aleksandrovna Public Relations in modern international business. A textbook
The textbook provides a comprehensive analysis of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of “Advertising and Public Relations” at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
960 Руб.
Menshikov P.V., Ivushkina T.A. Public Relations in modern international business: A textbook
The textbook provides a comprehensive analysts of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of "Advertising and Public Relations" at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
992 Руб.
Menshikov P.V., Ivushkina T.A. Public Relations in modern international business: A textbook
The textbook provides a comprehensive analysts of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of "Advertising and Public Relations" at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
992 Руб.
Захарова Лариса Ивановна International Sports Law. Textbook For Bachelor Students
The Textbook was prepared in accordance with the Federal State Educational Standard for Higher Education as applied to specialisation 40.03.01 "Jurisprudence" (Bachelor (degree) qualification) and the syllabus of the academic discipline "International Sports Law", approved by the International Law Department of the Kutafin Moscow State Law University in January 2017. The Textbook consists of 17 chapters. They correspond to the themes of the syllabus of the academic discipline. In its General part, the history, object, subjects, sources, special principles of international sports law, the process of regulation of international sports relations at the universal level within the framework of the United Nations, its specialised agencies and programs, at the regional level within the Council of Europe and the European Union, at the bilateral level are considered. The Author makes a corresponding distinction with the object, subjects, sources, special principles of lex sportiva, a set of corporate norms elaborated by the International Olympic Committee, the International Paraiympic Committee, international and national sports federations. Special attention is paid to the study of ways of resolving sports disputes through arbitration and appeal proceedings in the Court of Arbitration for Sport (CAS), by means of judicial proceedings in the European Court of Human Rights (ECtHR) and the Court of Justice of the European Union (CJEU). The Special Part of the Textbook identifies problem areas that require additional efforts to implement international legal and corporate regulations: the use of doping in sport, violence and hooligan behaviour of spectators and fans, environmental protection when organising international sports competitions, economic crimes and discrimination in international sports, protection of property rights with regard to television and radio broadcasts of international sports competitions, the use of Olympic symbols, countering threats to a healthy lifestyle. International instruments and acts of the Russian legislation are as of May 2018. The Textbook will be of interest for Bachelor students of law, lecturers of higher education institutions, practicing lawyers, staff members of organizations of the Olympic and Paraiympic movements, as well as for all those whose academic interests and practical activities are connected with international law, sports law and lex sportiva.
621 Руб.
Петрова Галина Всеволодовна Latin and medical terminology
The textbook contains a brief overview of the Latin language role, a compact presentation of those sections of Latin grammar needed to understand medical terminology, sections on anatomical terminology, pharmaceutical chemistry, pharmacological and clinical terminology. The novelty of the textbook consists of unconventional structure without division into separate classes, which refl ects the current trends in free planning of classes by the teacher and the university. An unusually detailed explanation of the theory, grammatical and prescription samples, as well as greatly varied practical tasks help students to understand the terminology, and provide an opportunity to study the material independently. The appendix presents glossaries of anatomical nomenclature and terminology, historical materials, international Latin abbreviations and symbols, etymology of some anatomical terms, etc. The textbook meets the requirements of curriculum of "Latin Medical Terminology" course; it is furnished with visual tables, a system of tasks that prompts recourse to modern technologies and information sources, includes a lot of cultural information, is written in a simple and easy language. The presentation of material complies with modern psychological, pedagogical and methodological requirements. The latest international standards are also taken into account. The publication can be used in all medical universities, regardless of specialization or curriculum.
3776 Руб.
Баров С.А. Textbook of Chinese («RISING STEP BY STEP») Level В2-С1 (HSK 4, 5)
The textbook is intended for students of III-IV years, studying the discipline "Second Foreign Language" (Chinese). The purpose of this textbook is to help students learn the spoken and written styles of modern Chinese, develop their practical skills necessary for everyday communication, as well as develop the ability to work with specialized texts in Chinese. Studying the materials presented in the textbook and practising them in a variety of systematic exercises contribute to the preparation for the international exams assessing the knowledge of the Chinese language (HSK and TOCFL) in 4 aspects: reading, listening, writing and speaking. The recordings are made by native speakers. This publication can be used by students of all forms of education, as well as for self-study.
2199 Руб.
Баров С.А. Textbook of Chinese («RISING STEP BY STEP») Level В2-С1 (HSK 4, 5)
The textbook is intended for students of III-IV years, studying the discipline "Second Foreign Language" (Chinese). The purpose of this textbook is to help students learn the spoken and written styles of modern Chinese, develop their practical skills necessary for everyday communication, as well as develop the ability to work with specialized texts in Chinese. Studying the materials presented in the textbook and practising them in a variety of systematic exercises contribute to the preparation for the international exams assessing the knowledge of the Chinese language (HSK and TOCFL) in 4 aspects: reading, listening, writing and speaking. The recordings are made by native speakers. This publication can be used by students of all forms of education, as well as for self-study.
2199 Руб.
Textbook of Chinese («RISING STEP BY STEP») Level В2-С1 (HSK 4, 5)
The textbook is intended for students of III-IV years, studying the discipline "Second Foreign Language" (Chinese). The purpose of this textbook is to help students learn the spoken and written styles of modern Chinese, develop their practical skills necessary for everyday communication, as well as develop the ability to work with specialized texts in Chinese. Studying the materials presented in the textbook and practising them in a variety of systematic exercises contribute to the preparation for the international exams assessing the knowledge of the Chinese language (HSK and TOCFL) in 4 aspects: reading, listening, writing and speaking. The recordings are made by native speakers. This publication can be used by students of all forms of education, as well as for self-study.
2199 Руб.
Радзинский Виктор Евсеевич, Костин Игорь Николаевич, Фукс Александр Михайлович Gynecology
The present textbook was developed in accordance with the Federal Educational Standard of the Russian Federation and syllabi for the course of Obstetrics in the USA and Great Britain. This textbook differs from its counterparts by its integrated approach to gynecology in the broad meaning of the word presenting a unified system for study. In this edition each section was supplemented with the latest findings and international recommendations as of 2015–2018 in the area of endocrine gynecology, sterile marriage, abnormal uterine bleeding, and endometriosis. The textbook can be of use to international students studying in Russia as well as Russian students who plan to have their diplomas recognized abroad and to seek employment overseas. The structure of the textbook, presentation of material, recourse to the international classification of disease, the illustrative material, several stages of self-check tasks at the end of each section — all these features provide for a better assimilation of the material, give insight into the advantages of the training system in this country and, at the same time, preparation for certification abroad. The textbook is intended for medical students, resident medical practitioners, obstetriciangynecologists and general practitioners. 2-е издание, переработанное и дополненное
6402 Руб.
Bazanova E., Suchkova S. How to write a research article. Textbook for early-career researches
The textbook How to Write a Research Article is intended for early-career researchers who are planning to publish their articles in international peer-reviewed journals. They will learn about the conventions of research writing in English and prepare their drafts for publication through a set of guided activities. The textbook also contains strategies and checklists, appendices, supplementary materials, references to useful resources and answer keys. The textbook is meant for collaborative use in class, but it can be also used independently.
1320 Руб.
Bazanova E., Suchkova S. How to write a research article. Textbook for early-career researches
The textbook How to Write a Research Article is intended for early-career researchers who are planning to publish their articles in international peer-reviewed journals. They will learn about the conventions of research writing in English and prepare their drafts for publication through a set of guided activities. The textbook also contains strategies and checklists, appendices, supplementary materials, references to useful resources and answer keys. The textbook is meant for collaborative use in class, but it can be also used independently.
1320 Руб.
Бажанов Евгений Петрович Natalia Bazhanova: A Radiant Life
This edition is the first in the book series titled Russian Scholars of International Relations. We will publish stories about the personal and professional lives of our fellow citizens who have made valuable contributions to the study of global politics and economics, international relations, international law, civilizations, cultures, and ethnic groups.This book is a tribute to the memory of Natalia Evgenievna Bazhanova (née Korsakova); (January 4, 1947 – June 7, 2014) who was an outstanding Russian political scientist, historian, economist, educator, writer, and diplomat. She gained wider prominence through her works on Korea, China, the United States, and a post-Cold War world order: Between Dead Dogmas and Practical Requirements. External Economic Relations of North Korea (1992); The Most Mysterious War of the 20th Century (Korean Conflict 1950-1953) (1998); America: Yesterday and Today, Volumes 1, 2 (2005); Chinese Mosaic (2011); International Relations in the XXI Century (2011), and more.
490 Руб.
Бажанов Евгений Петрович Natalia Bazhanova: A Radiant Life
This edition is the first in the book series titled Russian Scholars of International Relations. We will publish stories about the personal and professional lives of our fellow citizens who have made valuable contributions to the study of global politics and economics, international relations, international law, civilizations, cultures, and ethnic groups.This book is a tribute to the memory of Natalia Evgenievna Bazhanova (née Korsakova); (January 4, 1947 – June 7, 2014) who was an outstanding Russian political scientist, historian, economist, educator, writer, and diplomat. She gained wider prominence through her works on Korea, China, the United States, and a post-Cold War world order: Between Dead Dogmas and Practical Requirements. External Economic Relations of North Korea (1992); The Most Mysterious War of the 20th Century (Korean Conflict 1950-1953) (1998); America: Yesterday and Today, Volumes 1, 2 (2005); Chinese Mosaic (2011); International Relations in the XXI Century (2011), and more.
490 Руб.
Sudakov Konstantin Victorovich, Andrianov Vladimir Vasilievich, Vaguine Yuriy Evgenievich Normal physiology
The textbook reflects modern views on the organization of normal physiological functions. In contrast to traditional textbooks on physiology that describe the physiological properties of particular organs, this textbook provides a systematic basis for the formation of the functions of the entire body, its homeostatic, behavioral, and mental processes. The textbook presents the long-term experience in teaching a course of normal physiology at the Department of Normal Physiology at the I.M. Sechenov First Moscow State Medical University. Recommended by the I.M. Sechenov First Moscow State Medical University as a textbook for students of institutions of higher professional education.
6353 Руб.
Fielding Helen Bridget Jones's Diary
In the course of the year recorded in Bridget Jones's Diary, Bridget confides her hopes, her dreams, and her monstrously fluctuating poundage, not to mention her consumption of 5277 cigarettes and Fat units 3457 (approx.) (hideous in every way). In 365 days, she gains 74 pounds. On the other hand, she loses 72! There is also the unspoken New Year's resolution-the quest for the right man. A dazzling urban satire of modern human relations? An ironic, tragic insight into the demise of the nuclear family? Or the confused ramblings of a pissed thirty-something? Celebrating 40 years of outstanding international writing, this is one of the essential Picador novels reissued in a beautiful new series style.
717 Руб.
Хрусталев Юрий Михайлович Bioethics. Philosophy of preservation of life and preservation of health. Textbook
The textbook represents a modular presentation of ethics, bioethics and biomedical ethics. Its goal is a philosophical interpretation of novel ethical problems in modern health care as a special kind of theory and practice of treatment and prevention of diseases that doctors, pharmacists, nurses and other healthcare workers in the course of their professional activity. In the textbook bioethics is presented as a new moral thinking and worldview of specialists, which should become the essence and meaning of their creative activity. Historical and ethical material is organically combined with modern philosophical understanding of moral problems arising in the fi eld of protecting life and preserving people's health, as well as in the intellectual and moral development of a medical specialist. The key problems of bioethics are set out in accordance with the programs and work plans of classes on the course of bioethics adopted in most medical universities of the country. The innovative content of the textbook makes it useful for students of humanities universities and colleges, as well as for those who are interested in the problems of the evolution of ethics.
1600 Руб.